Case Study Business Start-ups

A start up Neutracutical Company with a very specialized niche in the health care industry had received generous funding from a venture capitalist to grow their business.

The principals, just 3 people, were exceedingly good at mixing nutrients for their specific product line and market niche - however they were absolutely "fish out of water" when it came to setting up a warehouse and distribution system, a call center, an internal network, phone systems, website e-commerce site and so forth. Pratt Brown & Associates, LLC was involved in assisting our client with the entire start-up from negotiating rent to selecting networks and creating an on-line social networking site (years before Facebook made the term social networking ubiquitous).

Front to back, PB&A managed putting them into business from an infrastructure perspective. From negotiating leases, selecting an accountant, choosing phone systems that would grow with them appropriately, to web development and sizing and installing their networks.

We could help this group launch into a new business only because of our years of industry contacts to turn to for help. PB&A helped make their vision a reality!