Case Study  - Web Development

A local small business man in the luxury service industry had a beautiful website showing his work. Every person he sent to the site came back with nothing but praise. It was evocative and compelling. It showcased his talents beautifully. When he sent people to his site they usually ended up buying his services. Unfortunately, no one ever went to his website unless he sent them there. The site was written a few years ago when all you needed to do to attract search engines was to throw in a few good keywords in the meta descriptions and be done with it. Today search engines are far different in how they look at a site. Between when his site first launched and today, the entire paradigm of Internet search has changed.
 
Despite having a beautiful and compelling site, the site was not driving him revenue and didn't show up anywhere on any search engines. Pratt Brown & Associates, LLC rewrote the entire site from top to bottom “but preserved the original look and feel". To the casual observer it looks like a minor upgrade. We also launched a Search Engine Optimization campaign including email marketing, blogging, press releases, reciprocating and non-reciprocating links, and many other techniques to gain search engine placement. Today he not only shows up in the top 10 on Google and Yahoo searches for his keyword phrases “ but he is often in the top 10 in multiple spots pushing his competition lower and lower in the rankings in the process. We had lunch with this client a while back and he related how during the slow season, all of his friends in the industry were complaining how in today's economy they were lucky to get a single job in a week, he just smiled because almost all of his business comes in from the web and he's constantly busy, where 3 years beforehand, he had not had a single web generated lead.

Once again, had our client gone to a commercial Tampa Search Engine Optimization Specialist, he'd have paid thousands of dollars more than he did with PB&A. Our client did not have the resources to compete against the national SEO (Search Engine Optimization) and SEM (Search Engine Marketing) efforts of some big name national competitors in the local market and local competitors doing a very good SEO job as well. We were able to transform his business and his web presence using the best professionals in the area. The result was a huge savings in the revamp and search success that few can claim to have achieved with sometimes as many as 4 to 6 of the top 10 search spots.